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AI Search Insights

What's actually working
in AI search visibility

Data-backed research, tactical breakdowns, and operator-first thinking on AEO, GEO, and AI SEO. No recycled SEO advice. No agency fluff.

Recent posts

Platform updates

ChatGPT now refers more AI-driven traffic than any other platform. Here's what changed.

ChatGPT's web browsing behavior shifted in Q1 2026. We tracked 200 queries across categories to understand which types of pages it now cites — and which it skips entirely.

8 min read
AEO

Why FAQPage schema is the highest-ROI AEO tactic most businesses skip

88% of websites still don't use schema markup. FAQPage alone maps directly to the question-answer format that every major AI platform uses to extract citations. Here's how to implement it in under an hour.

6 min read
GEO

Brand entity consistency: the silent killer of AI visibility

LLMs build a knowledge graph of your business by aggregating signals across directories, social profiles, and structured data. When those signals conflict, the AI cites you less confidently or not at all.

7 min read
Data & Research

AI search converts at 14.2% vs 2.8% for Google organic. What that means for operators.

Adobe Analytics data confirms what we've seen in client accounts: buyers arriving from AI citations are dramatically more pre-qualified than traditional search traffic. Here's how to think about the revenue math.

5 min read
AI SEO

Google AI Overviews are now on 25% of all searches. Here's how to still get the click.

When an AI Overview appears, CTR to the top organic result drops 58%. But structured content, strong E-E-A-T signals, and answer-first formatting let you appear in the Overview itself and still capture traffic.

9 min read
Case studies

From 0 to 43 citations in 90 days: a local med spa's AEO foundation build

A med spa doing $2.4M in annual revenue was invisible across all five AI platforms. Schema, entity cleanup, and four long-form content pieces later, here's exactly what moved and what didn't.

11 min read